Today, we’re in Copenhagen doing PR for our book, which came out in Danish translation last week (yippee + yay + hurray). But this morning, while we were literally about to step on the plane, we got a text from Mats Lönne, CEO and founder of the Swedish company Otto’s Baby Food (all fresh and organic), in which he told us about an ongoing fight between the baby food brand Semper, and smaller brands like the organic Otto. He sent us the link to this article, published in the Swedish magazine Filter (unfortunately, no English translation).

Talk about a cliffhanger, right before we had to turn off our cellphones. We read the article as soon as we landed, and now, we can’t help but ask ourselves:

Why on earth has there not been more progress in the baby food industry? And why is it still hard to find baby food that’s not canned or powdered?

We live in a world in which people start to pay more attention to the relationship between food and health. The demand for health foods is growing steadily, and this has led to a rapid rise in the quantity and variety of available foods for adults who want to adapt a healthier lifestyle. Unfortunately, the same progress has not been made in the baby food industry.

Thank you Mats! It’s time for us to pass through the doors of the Danish book agency Gyldendal, but we keep these thoughts in our minds.

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